Prescott, Arizona (2007) – Hot on the heels of their most popular week of rodeo events in their 120 year history, The World's Oldest Rodeo ^® in Prescott, Arizona welcomes another heart-pounding event: Cowboy Capital PBR. "The Toughest Sport on Dirt"—professional bull riding—is coming to Prescott on Aug. 18 and 19.

The Prescott Rodeo Grounds serves as a stop on the Professional Bull Riders U.S. Smokeless Tobacco Challenger Tour, Friday August 18 at 7:30 pm and Saturday August 19 at 1:30 pm. A post-performance party will take place at the Windsock Lounge (1385 Iron Springs Rd.) on Friday night, featuring the band Western Bred.

The Challenger tour is a "feeder" tour, designed to take the best bull riders throughout the course of the competition and use them to stock the 45-man Built Ford Tough Series roster, the tour that leads to the World Finals of professional bull riding in Las Vegas.

Tickets are $18-27 and can be purchased by calling 866-407-6336 or 928-445-4320, or online at www.worldsoldestrodeo.com.